Abstract
Denne oppgaven handler om forholdet mellom to dominerende krefter i vår kultur - fotball og fjernsyn. Gjennom en kvalitativ tekstanalyse av en fjernsynssendt fotballkamp (Newcastle - Sheffield United, NRK 05.04.98) undersøker oppgaven hvordan fjernsynet formidler en "live" fotballkamp til seerne ved å konstruere en fjernsynsversjon av den.
Fjernsynskampen struktureres som en fortelling og bygger på den dramatikken og spenningen som ligger innlemmet i fotballkampen selv. Gjennom bilder, lyd og kommentatorstemmer tar fjernsynsfortellingen i bruk intensiverende og individualiserende prosesser for å bringe fram et følelsesmessig engasjement hos seerne.
I tillegg viser analysen hvordan fjernsynet framhever og forsterker noe av de ideologiske verdiene i fotball; individualitet i samspill, rettferdighet og ærlighet, samt moralske aspektet knyttet til maskulinitet.
This thesis is about the relationship between two of the most powerful forces of our culture - football and television. It examines the ways television transforms a football match, or constructs a version of it, laced with visual impressions that present a range of dramatic experiences which the live event cannot relay. Television does not merely consist of pictures, but also involves sound, and not least spoken commentary which explains to us what we are seeing and how to feel about it.
Sport has a structure, not unlike a narrative, and in transforming it into televisual form, the narrative aspect is being emphasised. We follow the story step by step in the progress towards a result. The footballers involved play a major role in putting these stories into focus, and providing points of identification. I suggest that television sport invokes structure of emotions in their audiences
By describing and analysing a transformed football match between Newcastle and Sheffield United (NRK 05.04.1998), I want to examine these three processes - the processes of personalisation, dramatisation and immediacy.
Furthermore, I call attention to the way television highlights and reinforces some of the ideological values of football. The stress is on fair play and justice, along with a focus on moral and human behaviour, not to say the male body.