Abstract
The garbage management project "Christmas Duck" which is meant realized within the ecological experimental area in Halkaer Aadal in Denmark is meant to change people’s behaviour into being more sustainable in order to increase consistency between economy and ecology and to contribute to a sustainable society in Halkaer Aadal.
The project "Christmas Duck" is analysed from a theoretical point of view, being economics and behavioural theories, as there are both economic and behavioural aspects of the project.
The analysis shows that the project "Christmas Duck" can contribute in its way to local sustainability and increased consistency between the ecological and economic system of which we are part, and which determine human behaviour. Implementing the project will make it possible to gain knowledge and gather experience that can be employed elsewhere. The project can also be a dynamo for expanded sustainable behaviour.